​The Team

Ahmed Waly

Head of Securities Brokerag​e & CEO of EFG Hermes IFA​

Ahmed Waly joined EFG Hermes in 1999 and held numerous positions across the sales & sales trading desks at the Financial Brokerage Group (FBG), which included heading the USA institutional sales desk. He moved to New York in 2003 with Auerbach Grayson & Co in the position of Vice President of Emerging Markets. Ahmed moved back to the region in 2005 to set up and head the National Bank of Kuwait’s brokerage arm. He then returned to EFG Hermes in 2009 as the CEO of EFG Hermes IFA. Ahmed currently boasts more than 15 years of experience, he is EFG Hermes’ Co-Head of Securities Brokerage and CEO of EFG Hermes IFA in Kuwait.

Sameh Assran

Deputy Head of Brokerage & Co-Head of Egypt Brokerage​

Sameh Assran joined the firm in August 1998 as Head of Trading for Hermes Securities Brokerage (HSB). Recognized as the founder of the retail brokerage arm for the firm in Egypt, his role has since grown significantly and he currently oversees the firm’s retail business in the region, and serves as Managing Director for HSB. Sameh boasts over 18 years’ experience in the Egyptian equity market.

Alaa ElDin Ali Mostafa
Head of Securities Brokerage - Oman

Alaa joined EFG Hermes in 1999 as an experienced Equity Dealer. He joined the UAE Brokerage start-up team in 2004 and was responsible for setting up the dealing desk there. With the firm’s expansion to Oman in 2008, Alaa was an obvious choice for the new Securities Brokerage venture. As Head of Brokerage there, he has been instrumental in the re-organization and integration of the Omani business; his 15+ years of experience have been put to good use.

Waleed Al-Nassan

CEO of EFG Hermes - Jordan

Waleed Al-Nassan joined the firm in 2010 as CEO of EFG Hermes Jordan. Prior to that he was CEO and board member of Awraq Investments, the investment arm of Cairo Amman Bank in Jordan. He has been in the investment and banking industry for around 18 years, during which he assumed senior positions in economic research, investment management and Islamic banking. In his capacity as investment manager/financial advisor, Mr. Al Nassan managed institutional clients’ (traditional and Islamic) investment portfolios, conducted financial and economic research and also advised on large corporate financial funding decisions. He also held the position of Assistant Professor of Finance at the University of Jordan.
Mr. Al Nassan holds an MBA and PhD degrees in finance from the University of Wales. He is also a licensed investment manager and advisor by Jordan Securities Commission.

Maged Ali Hassan

Head of Securities Brokerage- Saudi Arabia

Maged Ali Hassan joined EFG Hermes in 2007 as Head of the Saudi Arabia trading desk, a position that he held until 2010 when he became Head of Securities Brokerage for KSA. With over 19 years experience in the market, Maged began his career in 1997 as a trader at Flemings CIIC Securities Brokerage and worked his way up to head the trading desk prior to the CIIC merger with EFG Hermes. Maged has also served as acting CEO of EFG Hermes Saudi Arabia from December 2010 to July 2011.  

Hatem Adnan

Managing Director, Co-Head of Sales

Hatem Adnan joined Hermes Securities Brokerage in 2005 and is currently Managing Director and Co-Head of Sales, focused on serving high-net-worth individuals and family offices across the region. Prior to joining EFG Hermes, Hatem worked in the finance departments of international development programmes in Egypt and Putzmeister in Germany. He graduated from the Modern Science & Arts University in Cairo, Egypt with a BA in economics and then completed his MBA at Edinburgh Business School with a specialization in finance. He also passed Level I Chartered Financial Analyst in 2010.

Julian Bruce

Head of UAE Brokerage​

Rami Ashraf

Co-Head of Egypt Brokerage

Mohamed Aly

Co-Head of Sales

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Last updated on August 16, 2017